FORTUNE FAVORS THE BOLD:
Houston Grand Opera’s 2022-2023 season subscription and ticket sale campaign.
PROJECT FOCUS: SUBSCRIPTION &
TICKET SALES
SCOPE
CAMPAIGN DEVELOPMENT | ILLUSTRATIONS | Outdoor | 30 & 60 SECOND BROADCAST | Posters | Digital Banners | BROCHURE | DIRECT MAIL | SPECIAL EVENTS CREATIVE | Social Media + Content Strategy | MEDIA PLANNING & BUYING
BACKGROUND
For their 2022 – 2023 season, Houston Grand Opera wanted to make a bold statement.
As HGO put strong female voices in the spotlight, Hierarchy sought to transform a season campaign into a powerful statement piece. Through strikingly beautiful art inspired by the women that compelled these stories, we invited the city of Houston to an experience that would change our collective perception of opera forever.
