This was especially important because to be successful, our target audience needed to be confident that their teams could take the software and run with it. Through plain-speak language and step-by-step callouts, the educational piece of our campaign was easy to adapt to for associates of all levels.
Because we recognized that details may need to be added, changed or removed along the way, we ensured the Quick Guide and Instruction Manual would be easy to maintain – giving the Radianse team efficient editing abilities.