Next, we spotlighted the app’s ease of use, showing that not only is it effective in increasing accountability and minimizing risk factors, its intuitive buildout required little-to-no training to get started. We proposed a content-driven campaign that would demonstrate Radianse’s expert knowledge and nimble solutions for gyms and fitness studios struggling to reopen throughout Spring 2020 and beyond.
This was especially important because to be successful, our target audience needed to be confident that their teams could take the software and run with it. Through plain-speak language and step-by-step callouts, the educational piece of our campaign was easy to adapt to for associates of all levels.
Because we recognized that details may need to be added, changed or removed along the way, we ensured the Quick Guide and Instruction Manual would be easy to maintain – giving the Radianse team efficient editing abilities.
The email campaign displayed impressive numbers, including up to an 18% open rate. One particular recipient was such a fan, he returned to the email over 20 times. On social media, Radianse enjoyed their strongest months ever – including an organic
Today, just a few short months later, more than 400 team members across 32 gyms rely on the Radianse Task-Scheduling App to smartly, safely and easily maintain cleaning standards at their gyms. to help them get gyms and up running again.