For their 2024 enrollment season, Lone Star College wanted to focus on every student’s greatest goal: graduation. That coupled with their desire to disrupt what a community college system can look and feel like led Hierarchy to our “Picture This” campaign. Leveraging engaging shapes and striking colors along with high-movement visuals, we created an integrated campaign of billboards, broadcast television spots, digital displays, and radio spots that invited potential students to picture themselves not just attending Lone Star College but finding success that carries them long after they walk across the graduation stage.